About Us

Unison Industrial Trading Corporation, founded on January 17, 1975 is a major bike distribution and retail company whose main operation is based in at the heart of the Chinese financial district in Binondo, Metro Manila.

We have one showroom and a warehouse located in Abad Santos, with 12 employees. The company’s core business is distribution of several leading Bike Brands well known the world over and other aftermarket bicycle units and parts. Unison’s distribution network supplies to more than 50 top retail stores all over the country.
Various entry level bikes, bicycle parts and accessories are sourced from high quality suppliers from China, Taiwan, India and Japan. The distribution of baby products such as walkers, strollers, and high chairs and later on an assembly line of locally manufactured parts was how the Unison Industrial Trading Corporation initially started.

Eventually, after more than 25 years in the baby product business, the company shifted its focus in the growing trend and meet demand for high end bicycles and parts. Resulting in the distributorship of Shimano, and then Kinesis frames and forks. The brand line up has now grown to include Scott, Mongoose, Schwalbe, DT Swiss, ITM, Yeti, Knolly, SKS Germany and many other world class products.

In addition to a new warehouse facility, 2 showrooms and knowledgeable staff which grew to more than 20. The company is committed on distributing quality products and providing aftermarket services to customers.

Our Vision

Unison Industrial Trading Corp. envisions itself to be one of the leading distributors in the Philippines in the bicycle industry.

We intend to provide a wider distribution of bikes, bicycle parts and accessories locally by maximizing our network of customers and dealers by creating a mutual value of camaraderie towards one goal.

As we move towards our goal of being one of the top distributors in the Philippines, the company aims to be an exclusive distributor of the well established brands globally and able to compete in the massive market of high-end cycles.

Our Mission

To solidify our business recognition, we will consistently provide satisfaction and sustainable customer service by emphasizing high quality product, convenience and innovativeness through our brands and services.

We will create a more effective value added service that could comfort the needs and demands of each individual and wholesalers in which we could provide a higher marketing and management satisfaction.

The Unison Teams’ dedication, experience, skills and hard-work that lead to a continued success of the company will deliver a greater opportunity to provide a unique and enduring provision of services to its customers.

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